Takeaway Menu Printing Ideas To Entice New Customers
With the pandemic forcing people to spend so much time at home, takeaways have an excellent opportunity to boost business. To do that, though, they need to entice customers to buy from them rather than their competitors.
An excellent way to do this is to provide menus that make their products seem more enticing than anyone else’s. It’s easy enough to do that with the right design. What exactly does a well-designed takeaway menu look like, though?
These five takeaway menu printing ideas ought to tell you, and with any luck, they’ll do an excellent job of bringing in new customers.
Complementary Colour Scheme
Your menu design needs to be nice to look at, which means it’s essential that you choose the right colours for your background and text. A good combination won’t strain anyone’s eyes, meaning people will be more inclined to spend time looking through it.
If you’re not sure what colours work well together for a restaurant menu design, this guide to colour theory should help with that. Once you know how to make your text stand out without contrasting or blending in with the background, you can utilise our graphic design team to turn your vision into a reality.
They’ll also be able to help you reach a decision if you’re still uncertain about what colours would look best on your restaurant menu for takeout food.
Effective Imagery
A takeaway menu without imagery is one that will struggle to captivate the average person’s attention. Restaurant menus don’t need pictures because people have already been convinced enough by the establishment to dine there. As a takeaway, you don’t necessarily have that luxury, though, so you need mouthwatering photographs that will convince people to pick up the phone.
We’d suggest taking photos of your most popular and eye-catching dishes, as these are most likely to get people’s stomachs rumbling. Ensure that these pictures do the job properly by taking them in good lighting with a high-quality camera. Take care to present the food nicely, too, even if it’s not normally served this way. Showcasing food that’s sloppily thrown together won’t entice that many people.
Make Important Details Clear
Takeaways that are honest are transparent tend to have a better reputation, something that usually comes hand in hand with popularity. If you want to attract new customers, it’s worth boosting your reputation, and you can do that by making specific details clear on your menu.
Contact details, location, business hours, allergen information, and other dietary guidance should all be present and obvious to see. You can do this by making the text bigger and bolder or by using a different font or colour scheme. As long as the words are still legible, these differences should be effective.
If you specialise in vegetarian/vegan food, or you wish to show that you’re eco-friendly, you may also want to highlight your use of environmental printing. With many young people becoming increasingly eco-conscious, this information should help you win some new customers.
Segment Your Information
Hungry people don’t want to look at a block of text with no clear structure. Reading that requires too much effort to find something to eat, and so they’ll end up looking elsewhere for food. You don’t want that, which is why it’s essential to segment your information when designing a menu.
By breaking up your meals into discernible categories, it becomes a lot easier for people to find what they’re looking for when perusing your menu. For instance, you might have all your burgers in one section and all your fish dishes in another – unless you only serve burgers or fish, of course.
One option might be to use borders to separate these categories so that your design remains neat and consistent, making it pleasant to look at and efficient to use. However, we offer a full menu printing package that includes layout assistance, so we can work together to find a design solution that works for you.
Create A Professional Look
People are accustomed to takeaway menus being posted through their door, and they rarely pay them much attention. They often associate the leaflet’s quality with the food itself, so the cheaper something looks, the less they value what it offers.
Obviously, you can prevent people from viewing your meals this way by providing a menu with a more professional appearance. Consider creating something that’s more akin to what you might find in a restaurant, only with more colour and imagery to catch people’s attention.
The smarter presentation is bound to inspire interest. Then, when customers see that the food is more affordable than the menu’s look suggests, they might be pleasantly surprised. This may well be all it takes for them to pick up the phone and order something.
If you’re looking to create a takeaway menu and want an affordable, local printer for your takeaway restaurant menus, you can contact us via phone or email. Any questions you may have about our services can be found here, although if your query isn’t answered, feel free to get in touch, and we’ll help you out.
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