Butterfly Print Privacy Policy

This Privacy Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site.

Your personal data is important to both you and us and it requires respectful and careful protection.  This privacy policy informs you of our privacy practices and of the choices you can make about the way we hold information about you.  We are committed to complying with the GDPR (2016) and the Data Protection Act (2018) and good business practices. We are both a data controller and a data processor.

This is our privacy policy so please be aware that should you follow a link to another website, you are no longer covered by this policy. It’s a good idea to understand the privacy policy of any website before sharing personal information with it.

How we use your information

At Butterfly Print and Design Ltd we will only collect the minimum personal information from you.  This will be at the point you contact us, ask to be included on a newsletter, ask for further information or become a client.  This could include your name, address, telephone numbers, email address, signature, photographs and bank account details. We need this information for legitimate, contractual or organisational purposes to provide you with the services that you have requested.  We will not use your data for any other purpose unless we have obtained your consent for that specific purpose.

We need this information to process your requests and we do not regard it as excessive.  Other relevant details that you provide in relation to the services you receive from us may be added to your data, but anything not required will be deleted immediately.  We will not ask for any irrelevant information. We will not hold or process any special category personal data at any time. If your contact details change, please advise us and we will update our records accordingly.  We do not carry out automated decision making or any type of automated profiling. We will always process your data in a fair and lawful way in accordance with article 5 and article 6 of the GDPR.

We regularly conduct data flows and a data inventory or data audit which looks at all aspects of the personal data that we process, including the legal basis for processing and any special requirements that the data needs.  Any risk assessments (DPIAs) requirements are identified and completed paying particular attention to privacy risks associated with each processing activity: storage, collection, transmission, access and deletion.

We also complete Legitimate Interest Assessments when required to ensure that our marketing activities are considered, appropriate and are in accordance with all relevant legislation.

We will never knowingly collect data from or on children below 13 years old.

Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. This is in accordance with our Data Protection Policy. Your data maybe used by the Butterfly Print and Design Ltd team who have a legitimate business need to know such data.   We will only process your personal data in accordance with our business processes where the safety of your data is paramount. We use third parties in conjunction with routine business requirements, in our case, accountancy services or where delivery is made directly to you. At no point will your personal data be passed on to any other third parties.   If we do need to share your data to a relevant third party, we will obtain your consent first.

Unfortunately, the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, sending such information is entirely at your own risk.

We have procedures in place to deal with any suspected personal data breach and will notify you and any supervisory body of a breach if we are legally required to.

Please note that we do not require your consent to share this information if we suspect criminal or unlawful activity, in these circumstances we will only contact the relevant organisations.  

We will not transfer your personal information outside of the EU but will review this pending exit from the EU.

Retaining your data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.  Our data retention policy considers the amount of data, its nature and sensitivity, the potential risk of harm from unauthorised use or disclosure, the processing purposes and if these can be achieved by other means and legal requirements.  

For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.  If you have had no communication with us for at six years, we will delete all your personal information.  

In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you. You will not be recognisable as a natural living person from this anonymised data.  

If you contact us via our website, please ensure that you tick the opt in box on your enquiry form.  In order to process your enquiry, we will need your consent to have your contact details. Or in other words for you to opt in, it should be as easy to opt out as to opt in so if you no longer want us to process your data please contact us at: sales@butterflyprintanddesign.com .  This can be done at any time.  There will be occasions where we do not need your consent to contact you and will rely on a legitimate business reason as in to contact you about services you have expressed an interest in or a contractual obligation to fulfil a business commitment eg to pay you or to provide services.

Your Rights

The GDPR provides the following rights for individuals:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling.

You have a right to see what information that we hold about you and you can get in contact with our Data Protection Officer, Stuart Spence at the following address: sales@butterflyprintanddesign.com or by post at 21 Germain St, Chesham, Buckinghamshire HP5 1LH.

Under the GDPR you have the right to request a copy of the personal information Butterfly Print and Design Ltd hold about you and to have any inaccuracies corrected or information deleted.  You will need to prove your identity with 2 pieces of approved identification which can be a: passport, driving licence, birth certificate, utility bill (from last 3 months), current vehicle registration document, bank statement (from last 3 months) or a rent book (from last 3 months).  We will verify your identity, noting how and when we verified it, then we will immediately delete that data. We will send you a form which clarifies what information you are looking for and to verify your identity.

If you can advise of the specific information that you require, we can process your request more quickly.  We will respond to your request within one month of you providing information that confirms your identity. You are obviously entitled to all your personal information.

We will respond within one month, giving you a copy of your data, why we have it, who it could be disclosed to, the categories of data it involves, and it will be in a format that you can access easily.  You have the right to clarify and correct the information as necessary. It can be deleted providing that it is not required for legal or public interest reasons. If your request is more complex, for example it involves other data subjects and we need their consent to release the relevant information we can extend our response time to three months, but we will inform you of this.  If they do not give their consent, we will anonymise this data or remove the relevant detail before sending this to you. We will not charge for data subject access requests unless they are excessive or manifestly unfounded. Then we will charge for administrative time only.  

If you are not satisfied with our response, please get in touch and we will do our best to help you: sales@butterflyprintanddesign.com

Information We Collect

We may collect and process the following data about you:

  1. i Information about your use of our site including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
  2. ii Information provided voluntarily by you. For example, when you register for information or make a purchase.
  3. iii Information that you provide when you communicate with us by any means.

 Use of Cookies

Cookies provide information regarding the computer used by a visitor. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website and ensure that we give you the best possible experience at www.butterflyprintonline.com. We may gather information about your general Internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally. It is statistical data. This statistical data does not identify any personal details whatsoever.

Disabling Cookies

You can change the settings on your computer at any time to decline any cookies if you wish. This can easily be done by activating the reject cookies setting on your computer. If you continue using www.butterflyprintonline.com without adjusting your settings, we will assume that you are happy to receive all cookies on our website.

Hotjar

We use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (eg how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback.Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices.This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile.Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the 'about Hotjar' section of Hotjar's support site.

Preferred language for viewing our website. Hotjar stores this information on our behalf in a pseudonymised user profile. Hotjar is contractually prohibited from selling the data collected on our behalf.

For more information, see the 'about Hotjar' section on Hotjar's help page .

Concerns

If you have any concerns about your data then please get in touch and we will do our best to help you: sales@butterflyprintanddesign.com  or 0844 800 9150.

If you have any concerns about how your data is being used or processed and we have not been able to help you, then you can contact the ICO.  Ways to report concerns are detailed on their website: https://ico.org.uk/concerns/ .  

If you have any questions, comments or ways we can improve please get in touch.  sales@butterflyprintanddesign.com